Roles and Responsibilities
Primary Roles of a Sales Agent
– Identify potential customers through calls, emails, social media, and referrals
– Build and manage a lead database for follow-up
– Contact leads via appropriate channels
– Craft personalized messaging to catch interest and initiate conversations
– Understand client needs through active listening
– Build rapport and establish trust to encourage conversion
– Clearly explain the features and benefits of the product or service
– Handle objections and answer questions confidently
– Maintain consistent communication with warm leads
– Address concerns, offer value, and guide them through the decision-making process
– Convert prospects into paying customers
– Log interactions, updates, and status of leads in spreadsheets
– Maintain accurate and up-to-date client records
– Track sales metrics like conversion rate, average sale value, etc.
– Collect customer feedback and market insights
– Share valuable suggestions
– Work toward monthly or quarterly sales goals
– Use strategies to exceed performance benchmarks
This guide serves as a detailed overview of what is expected from a Sales Agent.
Small Essentials AI-Integrated websites
Unique Selling Propositions Guide for Sales Agents
AI-Powered Visitor Engagement
How to Pitch These USPs
At Small Essentials, we believe in rewarding consistent performance and caring for those who contribute to our growth.
“if you are skilled
To motivate and support our sales agents beyond commissions, we’re introducing a Healthcare Incentive. This initiative is designed to encourage steady performance while giving back in a meaningful way.
Achieve 4 Successful Sales/High quality leads that later convert in a Month
Once you complete 4 confirmed sales in any calendar month, you become eligible for the healthcare bonus.
If Sales then they Must Be Verified
Sales must be successfully onboarded clients, verified by the backend team.
This incentive not only boosts your earnings but also ensures that you’re covered when it comes to your well-being. We grow together — and that means staying healthy, stress-free, and appreciated.
Flexible Daily Commitment:
You are expected to work 1–2 hours per day, primarily focused on outreach and follow-ups.
However, the actual time may vary depending on your efficiency and skill level.
Target-Based Workflow:
Once you achieve your monthly target of 4 successful sales, you are not required to continue daily efforts unless you wish to earn more.
(You can meet your target in just a few days if you are skilled and focused.)
There are no fixed shifts — work at your convenience as long as your monthly target is met.
A compulsory online training session will be provided to all new agents.
Duration: 20–30 minutes
Mode: Google Meet/Zoom (Link shared prior to session)
Schedule: Conducted on pre-specified dates — agents will be informed in advance.
Product features & USPs
Client benefits
Selling points and pitch guidance
Commission structure and FAQs
Ideal Client Profile Guide
For Sales Agents – Small Essentials Web Agency
– General physicians
– Specialists (dermatologists, ENT, pediatricians, etc.)
– Homeopathy & Ayurveda doctors with private clinics
Why They Need Us:
– Showcase services, certifications, and consultation slots
– Accept online bookings
– Educate patients via blog
– Improve local visibility on Google
Pitch: “We build AI-powered smart websites that allow your patients to book appointments, ask FAQs, and understand your services – all automatically.”
– Independent dental clinics
– Cosmetic dentistry providers
– Pediatric dentists
Why They Need Us:
– Educate patients with visual content
– Show before/after galleries
– Handle bookings
– Increase local reach via AI SEO
Pitch: “Imagine a site where your clients can instantly get their questions answered and book appointments – all while you’re working on other patients.”
– Gym owners
– Yoga instructors
– Zumba/functional training studios
– Personal trainers with client bases
Why They Need Us:
– Showcase packages, transformations
– Sell memberships online
– FAQs about diet/training
– Collect client leads 24/7
Pitch: “Our modern websites work like your 24/7 virtual receptionist – collecting inquiries, converting leads, and scheduling classes.”
– Multi-specialty clinics
– Physiotherapy centers
– Skin & hair clinics
– Diagnostic labs
Why They Need Us:
– Centralized platform for services, doctors, and appointment management
– AI chatbot for service recommendations
– Build trust through testimonials, blogs, and professional design
Pitch: “With our custom-built smart websites, your clinic gets a digital presence that educates, builds trust, and drives more footfall through intelligent automation.”
Additional Target Industries to Explore
– Nutritionists & Dietitians
– Influencer doctors, coaches.
– Wellness Coaches
– Spas & Salons- Pet Clinics & Vets
– Alternative Therapy Centers (Reiki, Acupuncture)
Key Reminders for Agents
– Always research the business before reaching out.
– Highlight benefits, not just features.
– Keep communication personalized and professional.
– Offer to show a sample website designs or case study.
– Be clear that everything is custom-built with unlimited revisionsE